Staff report
Posted : Wednesday Sep 26, 2007 19:14:14 EDT
The Marine Corps' legendary recruiting pitch, "The Few, The Proud, TheMarines," defeated such famous ad slogans such as "Just Do It," "Have ItYour Way," "Take a Bite Out of Crime" and "Think Outside the Bun" for a spoton the advertising industry's Walk of Fame in New York City.This year's two winning slogans - the other is Southwest Airlines' "Ding!You are now free to move about the country" - were announced Wednesday aspart of Advertising Week 2007, an advertising industry convention in NewYork City. The Corps beat out a number of companies and agencies in anationwide Internet poll for the honor, including Nike, Burger King, theNational Crime Prevention Authority and Taco Bell.
The Corps and Southwest will join previous winners, such as the TexasDepartment of Transportation's "Don't Mess with Texas", Verizon's "Can YouHear Me Now?" and Hallmark's "When You Care Enough to Send the Very Best,"on the Madison Avenue Advertising Walk of Fame, which consists of a plaqueon the sidewalk between 49th and 50th Streets in Manhattan.Other nominees the Corps beat out include: the USDA Forest Service's "Give aHoot. Don't Pollute"; the California Milk Process Board's "Got Milk?"; MajorLeague Baseball's "I Live For This!!!"; Dunkin' Donuts' "Time to Make theDonuts; and Allstate Insurance's " You're in good hands.
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