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Keith Barrows

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CRM Programs Failing?

Here's what keeps CEOs awake at night: Their companies are spending billions on customer service, loyalty programs, new CRM initiatives, and technology tools. Yet customer satisfaction levels are decreasing, defection rates are increasing, and most CRM programs are forecast to fail.

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Published Tuesday, March 28, 2006 8:38 PM by Keith Barrows
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About Keith Barrows

I've been in computing since 1975. I started on an old PDP-8J with 3k of memory and 2 teletypes. I learned BASIC and Octal based assembly. I later moved into CPM, TR-DOS, Apple and finally into PC-DOS, Dr DOS and MS-DOS. I've been a beta tester for over a decade, got into web applications as a means to handle B2B requirements and have specialized in data movement between applications and businesses since. I have been a MVP, ASP Elite and was selected by Microsoft as one of the original 15 board members for ASPInsiders.
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